Talk:Just Dance 2019/@comment-26662780-20180714152632/@comment-1465604-20180718124619

"But they allow the Just Dance team to make versions of their games for not one, but three of their consoles (one of which is an old console)? And they allow them to make a routine based on their mascot? Oh, and not to mention they allowed them to make a routine with a rabbid in a Princess Peach costume."

That's not how videogames work. "Oh, you're making stuff for our console? We'll make an Amiibo for you!". Making a brand new Amiibo is very expensive. First you have to design it, then you have to create a mold for it, then you have to cast them, package them, etc.

Sure, they sell for roughly $12.99-19.99 but there's a reason why there aren't Amiibo for every single Nintendo game ever: It costs a lot of money to create a new Amiibo and Just Dance Amiibo would likely not sell that well, so there's no guarantee Nintendo or Ubisoft would even recoup the money (they likely wouldn't).

There also exists extremely few non-Nintendo 1st party Amiibos. At this moment, there exists only 2, Shovel Knight and Solaire from Dark Souls. Heck, there isn't even a Bayonetta Amiibo outside of the Super Smash Bros. ones and Bayonetta is a Nintendo-exclusive franchise at this point.

There's simply too little interest in Just Dance Amiibo and too little to be gained from creating any for either Nintendo or Ubisoft. Just Dance is easy to make and cost relatively little to make compared to Ubisoft's other games, but it's far from one of their best sellers. So... bigger profit margin than, say, an Assassin's Creed game per copy sold. The last JD sold 1.32 million copies worldwide across all consoles. The last Assassin's Creed sold 6.04 million copies worldwide across 2 console and PC.

And when it comes to merchandising, you merchandise what sells the most copies, not what gave you the biggest profit margin per sold unit, because a bigger install base means greater chances of selling your merchandise.

It's why Ubisoft sells literally no merchandise at all, whatsoever for Just Dance. The only Just Dance merchandising that exists are gifts given out at game shows, Ubisoft parties and to finalists in the World Cup. No way are they going to start releasing Amiibo, even if Nintendo allowed them to in return for footing most if not all of the production costs.