Talk:Just Dance 2020/@comment-43541228-20190818050746/@comment-30289748-20190818053213

They did it because Ubisoft was losing revenue from the game by all of these people uploading gameplays on YouTube. Many videos have MILLIONS of views. The highest one was a staggering 197M+ views for Timber by Humberto Contreras.

This lost revenue could be used to make the games better than they already are (online servers, costumes, gaining rights to songs)