Talk:Just Dance 2018/@comment-27239525-20171222032640/@comment-1465604-20171223073514

It was probably meant as a surprise for players, to be held back 'til the game had been out for some weeks, but people "cracked" it and spread it early (by trying out a bunch of words, I guess). I know several people who aren't avid Just Dancers but who bought the game who had no idea about the code 'til I gave it to them.

I'm guessing Ubisoft meant to spread the code through this campaign. It's why the poster has Ubisoft's logo and art assets on it.