Avatars were first introduced in Just Dance as random icons, and they returned in Just Dance 4 as mono-color circles. They made a colored and shaped re-appearance in Just Dance 2014 and a colored sticker appearance in Just Dance 2015, Just Dance 2016, Just Dance 2017, Just Dance 2018, Just Dance 2019, and Just Dance 2020.
The avatars in Just Dance did not represent any song and were instead unrelated pictures.
The avatars on Just Dance 2014, Just Dance 2015, and Just Dance 2016 have a wider selection and are in color. One can select an avatar that represents his/her favorite routines.
The avatars in Just Dance 2014 can also express emotions when pressing some buttons. They can smile, wink, blow a kiss, growl, laugh, stick out the tongue, and blow a bubble using bubblegum. Avatars can be unlocked by playing their respective songs, month-unlocked Mashups and the World Dance Floor.
The avatars in Just Dance 2015 can do the same things. In the World Dance Floor however, they are unable to perform those actions, but are instead able to verbally express themselves depending on which button you press. Expressions range from "Lol!" to "Oh no!". They can also say things without you pressing any buttons, such as "Grrr" when you are overtaken by an opponent. They share similar ways of unlocking avatars with Just Dance 2014, but now gives only one avatar per song. Alternate routines also have their own avatars.
In Just Dance 2016, the avatars are the same as the ones in Just Dance 2015. However, the avatars no longer blink nor express emotions (except on 7th-generation consoles).
In Just Dance 2017, the avatars are similar to Just Dance 2015 and Just Dance 2016. Similar to Just Dance 2016, they can be unlocked after playing a song. Now they can make sounds and do some actions like spinning, zooming in quickly, and shake.
The avatars in Just Dance 2018 similar to its predecessor Just Dance 2017, do the same actions and sound effects, however, now they have to be unlocked via the Gift Machine.
The avatars in Just Dance 2020 can be unlocked in two ways, either by the gift machine, which gives you the Just Dance 2020 kids mode avatars or avatars from previous games or by dancing to any song in Just Dance 2020. A gold version of the avatar can be unlocked by getting a Megastar or higher on that song.
- The avatars undergo a series of changes and improvements:
- In Just Dance 4, the avatars consists with white outlines. They also have their own special sound effects.
- From Just Dance 2014 onwards, the avatars are now displayed in colors. All sound effects are the same regardless of their appearance.
- From Just Dance 2015 onwards, the avatars are designed to resemble like stickers and some of the newer avatars are given slightly more details.
- From Just Dance 2016 onwards, the avatars are given more details and the sticker-like outlines are notably thinner.
- From Just Dance 2017 onwards, all avatars now have their own sound effects based on their appearance (e.g. all avatars which look like dogs bark and all robotic avatars make robotic noises). It can also be heard when the coach is selected and when the song starts.
- In Just Dance 4, the avatar glitch sometimes: when they are glitched, they appear faraway from the user's feedback area.
- The most expensive avatar that can be purchase is Disco Ball Head Dancer's avatar in Just Dance 2014, which costs 500 Mojo Coins.
- The Just Dance 2014 avatars have their eyes and mouth separated in the files.
- Just Dance 2014 avatars lack the aura seen in avatars from Just Dance 2015 onwards.
- Just Dance Wii U contain avatars from previous Just Dance Wii games as well as some altered versions of avatars from the main series.
- On the Wii version of Just Dance 2015, there is a glitch where an avatar that has the price of five or twenty Mojo Coins will have its price changed to fifty Mojo Coins. The glitch will continue on to the next avatar after the game has been reset after the said avatar has been purchased.
- In 舞力全开 2015, selected avatars from the previous games will be unlock based on Game Level (instead of Online Level, since there is no World Dance Floor existing to unlock the avatar) to be followed by current avatars of the song's choice.
- In Just Dance 2015 and 2016, the Ubisoft game avatars must be unlocked with Ubisoft Club.
- Just Dance 2016 is the first game where background elements appear as avatars. For example, Gangnam Style’s Horse, or Starships’s Monster.
- The avatars of Get Lucky (P1) and Rabback is based on Just Dance 2014’s appearance in spite all of the other avatars prior to Just Dance 2016 being updated to Just Dance 2015's style.
- On the previous versions of Just Dance Now, Feel This Moment’s avatar will accidentally be unlocked by leveling up Turn Up the Love to level 2.
- Some avatars have different appearances during development stages of the games:
- In the earlier version of Just Dance 2014, Somethin' Stupid (P1), A-Punk (P2), Night Boat To Cairo (P3), and Funky from Just Dance 4 were in the avatars' menu, hinting that they are supposed to be selectable.
- Sympathy For The Devil, Viva Las Vegas and Hot Stuff’s avatars were going to be based in their appearances in Just Dance 4.